For our exam before Christmas 2016, we got a task about making design for a festival and we could chose which kind of festival we wanted.
I decided I wanted to make design for a cat festival. The content in the program is a lot about cats as a internet phenomenon, but also as an animal we love and how we treat it.
The main target group for this festival is families with older children (around 8-19 years).
Even though people in all ages watch cats on the internet, the younger generation are often more into an experienced with the internet and social media. Also other cat-lovers are a part of the second target group.
The festival is called MJAU, which means Meow in english. It is a short, but easy name to remember, so that people can remember the festival easier and suits the concept since it’s about cats
The festival would’ve been supposed to include fan meetings with celeb cats, lectures and discussions about cats.
The logo and the rest of the concept is based on being simple, but playful through the use of illustration and colours. The cat is only the cathead in the logo, but in connection with other events during the festival, it’s possible to different accessories and other items to the icon, so it can describe the happening or other information.
Beside the logo, I made a poster, festival program, wristbands and also t-shirt design:
During the autumn of 2016, we got a task about making magazine design for a fictive magazine which focus on the environment and social issues. The target group I chose was adults between 25 to 40 years. I chose them because most people in that age are established, got a stable job and many as well a family, which means more people have money enough to buy such magazines.
Besides is it easier to reach out to the younger generations through what they learn from their parents who read this kind of magazines about different issues. And since the main target group still are quite young, they are the people who still got lot of their life left and can change the world and our mindsets.
For my design, I chose to make graphic illustrations. By doing that, I had more opportunities to visualize the articles as I wanted. As well as that, I could make it more appealing for the target group and give it a younger look.
I gave the it the name ANTI, since I through a lot of my drawing try to show in mild or more exaggerated illustrations to the articles about how we may not want the case to be.
This is some examples of the result the magazine design: